Nahla Rezgui

Nahla is a communications professional known for her strategic vision, her creativity and her rigorous execution. With nineteen years of experience, she helps financial institutions, international organizations and major brands design and roll out their communications, from strategy through to production.

Holding a master’s degree in international trade and a bachelor’s degree in marketing from the Institut supérieur de gestion de Tunis, Nahla built her expertise at leading communications agencies. For nearly ten years, first as advertising manager and then as account director at Impact Tunisie, she led a team of some twenty professionals and managed campaigns with an average annual budget of more than one million euros. She worked with international brands such as Lesieur, Renault, Total, Sanofi, Whirlpool, Mondelez and AB InBev: strategic planning, product launches, above- and below-the-line campaigns, pre- and post-testing studies, and production follow-up.

Her experience with the financial sector is particularly strong. For Banque Populaire de Mauritanie, she developed the communication strategy, brand guidelines and sales materials for its Islamic finance product range. For Banque Zitouna, she designed and implemented the internal communication strategy. She now leads UBCI’s overall communications and has supported the BIAT Foundation since 2016, as well as institutions such as the Central Bank of Tunisia, the OECD and Groupe Carte Assurances.

As co-founder of RRC World Consulting, she puts this expertise to work for development programs funded by major donors. She has served as communications expert for EIB programs delivered by the Frankfurt School of Finance & Management in Tunisia and Morocco, for GIZ’s Digital Transformation Center, for several Expertise France programs, and for initiatives of the Italian Agency for Development Cooperation (AICS) and FIIAPP. In these roles she defines communication and visibility strategies, designs materials, organizes events and press relations, manages social media and oversees audiovisual productions.

Her work spans Tunisia, Algeria, Morocco, Mauritania, Senegal and France. She has mastered institutional and commercial communications, digital strategy and social media, events, public relations and the entire graphic production chain, from design to print. She works in Arabic, French and English.

A member of the Chambre nationale des femmes chefs d’entreprise and the Union des agences de publicité agréées, Nahla stands out for her ability to turn complex issues into clear, compelling messages. That makes her a valuable ally for financial institutions and SMEs that want their offer to be understood, chosen and recognized.